Sweet Beginnings, LLC leadership team

Brenda Palms Barber
Chief Executive Officer, Sweet Beginnings, LLC
Board of Directors, North Lawndale Employment Network

The NLEN mission is to improve the earnings potential of residents in North Lawndale, one of the most severely economically disadvantaged communities in the city of Chicago.

Because of the lack of job opportunities available to NLEN clients, Brenda developed an innovative social enterprise business called Sweet Beginnings, LLC.

A wholly owned subsidiary of NLEN, Sweet Beginnings is a transitional jobs program that provides green collar jobs producing honey in an urban neighborhood setting and manufacturing and marketing honey-based personal care products under the beelove™ label throughout the Midwest region at Whole Food stores and high-end specialty boutiques, like Mark Shale.

Under Brenda’s leadership, NLEN received one of the first 2006 MacArthur Foundation Awards for Creative and Effective Institutions, the Shore Bank Community Impact Award in 2007 and the federal Going Home Pilot Program in partnership with the Illinois Department of Corrections. Most recently, Brenda has joined the Board of Directors for the Emergency Fund.

Brenda holds a Bachelor degree in Business Management from the University of Phoenix and in July 2008 attended the Harvard Business School, Strategic Perspectives in Non Profit Management, as a Roman Nomitch Fellow, and scholarship recipient. Brenda was also a member of the second class of graduates from the Chicago Urban League’s nextOne program, an intensive business marketing entrepreneurial training program that included classes at Northwestern University’s Kellogg School of Management.

Most recently, Brenda was featured in the April issue of Chicago Magazine as a 2009 Green Awards recipient, was the 2008 Aspen Institute Ideas Fellow, and was awarded the 2009 Phenomenal Woman Award by the Black Women’s Expo.

Recent Media: ABC’s Living Green; NPR, The Story with Dick Gordon; The Root.com –  Green Hero Award; 2009 NBC Jefferson Award; Chicago Sun-Times; Chicago Tribune; Chicago Urban League; Next TV on Fox; ABC’s Living Green with José Saunders.


Phil Adams
President, Board of Managers, Sweet Beginnings, LLC

Phil brings to the Board of Managers a passion for growing social enterprises in order to empower their community-based organizations.

Phil is CEO / Strategic Director of PS&A Communications. His firm works with not-for-profit and for profit firms on issues of health and healthy living, providing innovative strategic consulting and fully integrated marketing communications. The firm is proud of their pro bono collaboration with city and state agencies in Illinois.

He is an expert in strategic communication planning and integrated communications, bringing extensive experience with healthcare and consumer products marketing to the Sweet Beginnings social enterprise.

He has been a long-time creative leader in the Chicago advertising community. Working closely with clients in healthcare and consumer products, Phil held senior positions at Corbett Accel, SRK, Euro Tatham and JWT. His campaigns have received many national awards in every major advertising competition.

Phil holds a BSJ degree from Northwestern University. He serves on the Implementation Advisory Board of the Chicago Safe Start Initiative and is a member of the Illinois Childhood Trauma Coalition.


Kelvin Greenwood
Operations Team Leader, Sweet Beginnings, LLC